to Selling a Home in Tampa
selling your house in Tampa, We have put together
some guidelines to help you weed out those firms
that may not be a good fit for you. People make
a lot of promises to get your business. This guideline
will help you weed out the promiser from the do-er.
Before you pick up the phone... Even before
you ask the first question, you can save yourself
some valuable time by doing a bit of initial
research. Visit a firm's or agent's web site
and see what you find. What kind of possible
exposure can you get? How visible are they on
what most buyers keywords on the search engine?
Those promising to put you in 15 to 20 different
sites... ask them what those sites are. And
see how visible they are. If they don't tell
you, this is a sign of other hidden agenda they
may have. Remember, a listing in the MLS is
standard and will show up on several internet
websites irregardless (i.e., realtor.com and
other similar sites that host MLS database).
the listing agent you're contemplating on listing
your house with. Call the agent, email the agent.
See how responsive he/she is on returning your
calls / emails. How often he/she picks up the
phone, how often he/she just lets the answering
machine pick up. This is the person who will
be representing you and your property. His/her
response time is crucial to making or breaking
a deal. This is the person who the buyers and
buyers agents will call to see your house. Request
some comps for your property and see how quickly
you will get a response.
about what kind of marketing techniques they
will be using to sell your house. Inquire about
the effectivity of these techniques. Remember,
you may be charged for some of these marketing
materials whether they work or they don't.
to see how long their listings stayed on the
market. Request a preview of the past and current
listings they have had on the MLS. Review how
well it's written, how detailed the information
they put in, read to see how well they wrote
the remarks and specially the driving directions
on each listing, see how well the property was
photographed, how many photos were used and
how photogenic the property looked.
for at least 3 references: ask how often they
got a feedback while their properties were on
don't just sign with the cheapest agent you
can find. Focus on the results not the price.
The purpose of all this is to sell your house.
It doesn't do you any good if your property
will just sit for 6 months. It will cost you
more in the end. Do your homework and do the
math. Most likely, another agent (a buyers agent)
will be involved in the sale of your house.
Inquire about the co-broke structure. How much
of the commission is he/she splitting with the
buyer's agent? Hint: In a slow market you need
to maximize the incentive for a buyer's agent
(3% or more) to show your property. If the commission
is LOW, it may not SHOW.
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