Luxury Homes Can Sell – But You Need a Great Real Estate Agent

Published by julia | Filed under Buyer / Seller Tips, Market Trends, Miscellaneous, Pinellas County Homes, Real Estate

People are looking for the next great deal and when that buyer is talking about spending millions instead of thousands, the stakes and the rules change dramatically. Despite the fact that much of the real estate market has faltered over the last few years, there are home buyers out there that have been shielded from the recession. These home buyers can walk into a real estate agency and ask for a listing of million dollar homes – will you have that listing?

The interesting thing about luxury real estate is the price point and the variable separation between the luxury real estate market and the traditional real estate market. Home buyers will money to spend do not want to know the true cost of ownership or the fact that the local water bill is slightly higher than the surrounding area. They want to supply their real estate agent with a list of needs and have a home available when they are ready to buy.

On the flip side is the seller that is trying to sell off a million dollar home. Luxury real estate is all about patience even when the seller is hard pressed to get rid of the home. Again, when people have money, they know they have the buying power to choose the piece of luxury real estate they want, rather than a piece they need. Sellers have to make sure their homes are the BEST of the best and in optimal condition in order to sell fast and sell first.

When trying to sell a luxury home, the open houses and word of mouth recruiting that may work for a less expensive home is not going to cut it. There are less buyers with the buying power to land a mortgage for a luxury home and that means extra work for the real estate agent. In addition to the open houses, the agent needs to publish the home all over the Internet, in local newspapers, on the front page of their website and in print magazines. These listings need to be refreshed often and must include a huge list of pictures showing off the BEST parts of the luxury home.

You can sell a luxury home even when the rest of the world isn’t buying and while the work and labor will be hard, the commission is well worth the time.